Cruelty Free Beauty

October 4th is World Animal Day. The one time out of the year (which in reality should be EVERY DAY) is a time where people band together to help spread the world and speak out to those who don’t have a voice. Animals are magnificent creatures, whether they’re your family pet or animals in the wilderness, they all deserve our love are respect. Because of that, we are going to share with you the Top Vegan or Cruelty Free products we carry currently at Trade Secrets!


Our newest addition to our Trade Secrets family is is PRAVANA!

The NEVO line was designed to to be a super-natural colour care protector. With a complete range of hair care and styling products that have been created to help preserve your colour to last a lot longer! This line is certified vegan, biodegradable and gluten free. And, naturally as Trade Secrets is all about giving back, PRAVANA does too! For every sale of NEVO, 5% is donated back to City of Hope to support treatment and education for the fight against cancer.

PRAVANA believes in the hope for a cure!

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This is when being basic isn’t a terrible thing… No fusses of battery operated machinery to buff and exfoliate the skin. You won’t break the bank and you’ll feel even greater after using the WashBeauty.Co Konjac Sponge. Get clean and gently exfoliate your skin and experience that glow underneath those dead skin cells and caked on makeup that just won’t budge.

The Konjac sponge is 100% all natural.. The sponge is made from a konjac potato or konnyaku. The Konjac root fibers is what promotes exfoliation to naturally cleanse your skin in a super gentle way. You definitely need to use water before applying this on your face. That’s really all you need to cleanse and exfoliate, no fancy soaps (unless you’ve got a fave you just have to use).
It’s really just you and your sponge.

Replenish after 2-3 months with proper care. After use, rinse it off, squeeze our the excess water and hang to dry. To sterilize and clean your sponge, throw it in boiling water or in a bowl of water in the microwave for 30 seconds. And yes, you can use it everyday!

We like to keep things clean and simple!

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For over 25 years Abba Pure Performance Hair Care has been a leader in product formulation and were one of the first brands to make their products 100% vegan! ABBA has made a commitment to formulate their products with the cleanest ingredients. Their ProGuinoa Complex is the next evolution of this commitment. Bringing together the three most powerful proteins – quinoa, barley and soy, with help strengthen your hair and repair damage. Added bonus, ABBA does NOT test on animals! 


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Flawless by Friday is more like Flawless by FriYAY! Welcoming a skin care system with revolutionary technology that utilizes natural ingredients to target every skin concern women (even men) tackle everyday. With Asian-inspired gel technology, each system by Flawless by Friday helps to minimize time and results in 15 minutes. With their 5 day detox mask system from Monday – Friday or their three day gel eye mask system, whatever your need you’ll get flawless by the weekend or your next event!

Moisture Monday | Toning Tuesday | Wrinkle Wednesday
Tightening Thursday | Flawless Friday

Shoutout to Yonce, because we will definitely wake up like dis!

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Macadamia Professional strives to keep creating hair care products that are diverse to fit every woman’s needs for all global hair textures. Macadamia are free of harsh sulfates and are colour-safe, paraben-free and gluten-free! Developing innovative and high-performing products are always safe and are liked among hairdressers and consumers alike. The ingredients used are beneficial to the hair yet gentle for the scalp.

Macadamia doesn’t test any of their products on animals.

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Don’t worry, we haven’t forgotten about the men too. With Movember right around the corner we’ve got a GREAT line that helps maintain and nourish your beard all day long. The importance of good beard care shouldn’t be a surprise. Especially for you ladies who love a bearded man, but when he kisses you it feels like you’re making out with sandpaper! Beard care should not be limited to the shower alone. 

Urban Beard products are handmade in small batches to ensure the quality and freshness of their ingredients. And being a Canadian (Toronto-based that is) company, they use only high grade natural ingredients from Canadian companies. The oils are chosen specifically for softening and strengthening that beard to promote hair growth and reducing dandruff.
No man likes a scratchy beard!

All Urban Beard products are organic and vegan friendly!

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